XMO in Depth

Tracking

The unique XMO tracking code can be applied to a wide range of search engines including Google, Yahoo! and Baidu and a number of online publishers. The system records a user’s activity from the moment he or she is exposed to the client's marketing message, to the point the user makes a response along the online conversion path. XMO tracks data from one end to another and analyzes how different advertising channels work together for a conversion to take place. It gives you the full picture instead of only what happens to the last click.

The client is provided with one single tracking code which can be installed for all online advertising forms to save time and hassle. Having this unique XMO code the client can track and monitor all activities along the conversion path, which will be useful later in analyzing users' behavior for optimization.

XMO tracks down the full conversion path of every single customer who reacts to your ads. For instance, this customer has viewed your ads for 11 times before making a response.