XMO in Depth

Reporting

Beyond reporting, XMO delivers insights with next-generation analytics for marketers to take action.  After logging in XMO, the cross-marketplace dashboard is able to show the up-to-date summary of the campaign performance and shortcuts to more comprehensive reports.  XMO shows online advertising costs incurred, clicks, click-through rates, conversions, assisting keywords and other useful information at both individual and aggregated levels, so that the client can retrieve and manage the reports easily without the need to fumble with different search engines and publishers. In addition to basic campaign performance information, more in-depth analyses of customers, time to conversion, cost effectiveness per channel, etc. are just one click away to keep the client abreast of the performance and make ongoing optimization possible.

XMO platform

The cross-marketplace dashboard that helps you manage multiple channels hassle free

Standard reports sorted by different metrics, including CPC, CPA, expense and conversions across different channels

In-depth analysis of customers, including hourly conversions, day of week conversions, geographical conversions etc

Unique PPC diagnostic tool evaluate market effectiveness of keywords and ad groups and divide them into 4 quadrants based on target CPA and bid position.

Potential –	Keywords in this quadrant are sub-optimal because there is opportunity to improve conversion volume while meeting the CPA target.
Mature –	These keywords have limited room for improvement, in the way that they are cheaper than the target CPA with very good bid position. Keyword expansion is a way to increase its potential.
Burden -	These keywords have lower relevancy and therefore are not effective.
Mediocre -	These are usually generic terms that are highly competitive. It is recommended to adjust match type to improve the effectiveness.

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