XMO in Depth

Performance Forecast

The enormous amount of data collected through XMO tracking are stored and used to build a spectrum of data models, which can be applied to advertising scenarios comprising different combinations of variables such as product nature, geographical locations and target segments. What is so powerful about XMO is that the tool yields predictive analytics which suggest when, where and how an ad should be displayed across online channels. Furthermore, mathematical models established within XMO are able to predict advertising results and recommend charging models in most real cases.*

*Predictive analytics is the science of building models with the best possible predictive potential and is now used in many business disciplines such as financial analysis, auditing, marketing and customer service.

A performance forecast report that gives you predictive data and suggests an optimal spending level.

Once the tracking code is installed, XMO starts collecting data for modeling. In the course of optimization, which is largely automatic, the client can log in to the system any time to retrieve reports and updates with the latest predictive data.