XMO in Nutshell

The core of next generation DSP

Relentless efforts contributed by hundreds of system architects, data analysts, scientists and researchers have resulted in iClick's groundbreaking Cross-Marketplace Optimization Platform - XMO, which provides marketers a completely efficient and transparent media buying process across media suppliers with unified targeting, data, optimization and reporting capabilities.

As suggested by its name, XMO is designed to:

• Optimize advertising campaigns across online channels by identifying performance metrics, such as the ad position, bid price, ad copy and ad period, for the best configurations and thus the best results that fulfill the pre-set objectives;
• Allocate advertising budget across online channels to maximize ROI in a dynamic and real-time manner;
• Give marketers insight into the effects of media strategies on actual conversion and customer behavior behind advertising performance data.