What's Different
| iClick | Other Players | |
| Tracking Pixel | One tracking pixel installed for all ad formats and online media | Different tracking pixels required for various online media |
| Conversion Tracking | End-to-end conversion path tracking available | Last click tracking only |
| Optimization Automation | Fully-automated | Semi-automated |
| Data Recency | Real-time data synchronization available | Data synchronization with time lag |
| Optimization Tactics | Portfolio-based approach that looks at all keyword and campaign setting combinations to find out the configuration that yields maximum ROI | Rule-based approach that focuses on target CPC or CPA |
| Budget Allocation | Dynamic across online media based on attribution modeling | Not available |
| Ad Format Supported | Search, display, rich media, social media and mobile | Single type of ad format only |
| Reporting | Integrated campaign performance data across online media. Multiple and customized reports available | Basic campaign performance report extracted from publishers only |
| Data Insights | Able to provide actionable insights beyond data such as conversion funnel analysis at user behavior level. | Not available |