- Q1: What does iClick do?
iClick is a leading online performance marketing solution provider in Asia offering a comprehensive range of services that covers strategic planning, media and segment analysis, campaign setup, data tracking, on-going optimization and analytics on media effectiveness as well as return on investment (ROI). The company, which is principally engaged in search engine marketing (SEM), developed an ad optimization technology that can be applied to various online platforms as well as different types of search, display, email, mobile and social media ads. With a strong presence in the region iClick has offices in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, Singapore and Korea.
More about iClick
- Q2: What is XMO?
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Cross-marketplace Optimization Platform – XMO is a proprietary ad optimization technology developed by iClick to help marketers predict online campaign performance and formulate optimization instructions to deliver advertising results that meet the pre-defined objectives. More about XMO
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- Q3: Who should use XMO?
XMO is suitable for marketers who have plans to carry out their online campaigns no matter through a single platform or various channels. The technology is capable of achieving ongoing optimization and driving ROI improvement throughout the entire campaign period. See how you can benefit from XMO
- Q4: What can marketers expect?
To make XMO work at its best, we communicate closely with marketers to define their online marketing objectives and formulate plans which would maximize the number of conversions and minimize costs. With these inputs, XMO works automatically to optimize campaign settings and bid strategies in such a way that the clients can get what they expect.
- Q5: How does XMO work?
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1. Tracking
Single tracking code for multiple SEM platforms (e,g, Baidu, Yahoo and Google) or media channels (search, display and social networking sites)
Ability to track the end-to-end conversion funnel
2. Performance forecast
Predictive modeling suggests optimal expense and estimates conversions based on the targeted cost-per-acquisition
Campaign diagnostic tool gives recommendations for better performance
Conversion funnel illustrates the conversion cycle and provides graphical representation of the effectiveness of the digital marketing campaign
Portfolio-based optimization techniques maximize ROI across search engines or marketplaces
3. Reporting
Consolidated reporting allows marketers to see all their pay-per-click accounts in one go
Conversion history shows each conversion path across marketplaces
Automated reporting saves marketers time and hassle
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- Q6: How long does it take to see results?
After the installation of a tracking pixel, XMO will take three to four weeks to collect data and start optimization.
- Q7: How much should I spend?
It largely depends on the industry, product, promotion, seasonality and many other factors. XMO mathematical and statistical modeling provides precise predictions for optimal spending on each digital marketing campaign to maximize ROI.
- Q8: Why should I choose iClick?
iClick provides one-stop advertising solutions for search, display, email, social media and other ad types. With its proprietary optimization technology XMO, iClick helps marketers optimize their campaigns across Asian markets with efficient account management as well as around-the-clock monitoring, optimization and reporting.
- Q9: I am very interested. What should I do next?
First, define your campaign objectives in terms of brand awareness, lead generation, sales and return; Second, take a look at our no-obligation proposal, which gives an estimated number of acquisitions available, the average cost and recommendations on your creative message to make it eye-catching;Third, install a tracking pixel to monitor your advertising channels, after which XMO will start collecting data. Get a proposal now
