China's largest state-owned travel agency
Campaign Period
Sep 2010 to Jun 2011
Client's Business
Inbound, outbound, and domestic travel package and tickets
Campaign Target
European and English-speaking travellers located in Asia, South America and Europe
Campaign Objectives
To increase the number of orders on its Europe-wide e-commerce site
How iClick helped?
In addition to providing 24/7 automated bidding and optimization on Google AdWords, iClick also offered solutions on creatives and web flow to increase the number of orders and the average spending of customers; added negative keywords to reduce wastage; provided strategy for product development based on SEM data to achieve continuous growth in orders and ROI
Result
In less than 3 months, iClick helped decrease the cost of order by 62% and increase transactions by over 100%